Big Island Honda - Kona

After hearing of Honda's decision to phase out the Element, many people have speculated that the Ridgeline would be next on the company's chopping block. That, however, is simply hearsay. The Ridgeline pickup will continue and prevail.

Ridgeline sales may be humble compared to models from other truck models, however, John Mendel, Executive Vice President, Honda's U.S. unit explains that the Ridgeline has developed a strong following and it increases Honda's "share of the garage."¹

Mendel reveals that Honda has a long way to go on the Ridgeline. However at this time, there is…

A recent study by J.D. Power and Associates reveals which vehicles earned the best customer loyalty in 2010. Honda is tied at first place, retaining 62 percent of its customers.

The loyalty study measures not only the rate automotive brands retain existing customers, but also the reasons customers remain loyal.  Findings show that Honda's customer loyalty is driven by the Honda Accord, the Honda CR-V, and the Honda Pilot and owners' understanding of the vehicles' superior resale value and safety.  

Honda Accord At a Glance
-    MSRP Price Range: $21,055-$31,305
-    Trims Available: 25
-    Fuel Economy (City…

Honda debuted the Fit EV at the most recent LA Auto Show. Recently, Honda announced it will be launching a demonstration program for the new electric vehicle in conjunction with the city of Torrence, CA, Google and Standford University.

"The goal of the Honda Electric Vehicle Demonstration Program is to more fully understand the challenges and opportunities associated with such a fundamental shift in technology," said Tetsuo Iwamura, president and CEO of American Honda Motor, in a prepared statement. "The city of Torrance and the other participants will play a key role, by providing real-world feedback on their experience. They…