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Honda Ties for #1 in Customer Loyalty

A recent study by J.D. Power and Associates reveals which vehicles earned the best customer loyalty in 2010. Honda is tied at first place, retaining 62 percent of its customers.

The loyalty study measures not only the rate automotive brands retain existing customers, but also the reasons customers remain loyal.  Findings show that Honda's customer loyalty is driven by the Honda Accord, the Honda CR-V, and the Honda Pilot and owners' understanding of the vehicles' superior resale value and safety.  

Honda Accord At a Glance
-    MSRP Price Range: $21,055-$31,305
-    Trims Available: 25
-    Fuel Economy (City…

After hearing of Honda's decision to phase out the Element, many people have speculated that the Ridgeline would be next on the company's chopping block. That, however, is simply hearsay. The Ridgeline pickup will continue and prevail.

Ridgeline sales may be humble compared to models from other truck models, however, John Mendel, Executive Vice President, Honda's U.S. unit explains that the Ridgeline has developed a strong following and it increases Honda's "share of the garage."1

Mendel reveals that Honda has a long way to go on the Ridgeline. However at this time, there is…

Honda debuted the Fit EV at the most recent LA Auto Show. Recently, Honda announced it will be launching a demonstration program for the new electric vehicle in conjunction with the city of Torrence, CA, Google and Standford University.

"The goal of the Honda Electric Vehicle Demonstration Program is to more fully understand the challenges and opportunities associated with such a fundamental shift in technology," said Tetsuo Iwamura, president and CEO of American Honda Motor, in a prepared statement. "The city of Torrance and the other participants will play a key role, by providing real-world feedback on their experience. They…

2011 Honda Fit Pricing

The 2011 Honda Fit is on its way to dealership lots, and the Japanese auto maker has released official  pricing for the segment-leading subcompact hatchback; the new Fit will start at $15,850.

You will have to add $800 to change out that stock five-speed manual for an automatic. At that starting price, Honda now includes the stability assist technology, cruise control, remote entry, and a USB audio interface.

Honda Fit has 1.5-liter four-cylinder engine which remains the same, creating about 117 horsepower and 106 pound-feet of torque. Honda also added four new colors to choose from: Alabaster Silver…

The Water Powered Honda

Honda's FCX Clarity is their emissions-free car, the power source is Honda's Solar Hydrogen Station. The solar-powered electrolyzer converts water into oxygen and hydrogen, and is designed for home use.

The combination produces an emissions-free ride. At the center of FCX Clarity is a fuel cell that uses  hydrogen in the tank to create the electricity for its electric motor. The fuel cell is called Honda's V Flow (for vertical flow).

The stack stands vertically between the FCX's front seats, thus it does not take up valuable space. It eliminates a major drawback. When the fuel…

5 Reasons to Lease a Honda

The Utah Honda Dealers Association has 5 reasons why you should lease a new Honda.

Top Five Reasons to lease a Honda:

1.    The Honda 2010 Model Year End Sales Event offers Featured Special Leases on 2010 models as low as $159.00 per month for 36 months. Because Honda is making room for 2011 models, the pricing on 2010 models is the best it's going to be.
2.    Leasing a Honda is ideal for those who want new, updated models. Despite the impressive resale value of a Honda, buying is a long-term commitment, while leasing ensures the newest…

Honda Air Concept

Honda's entry into the 2010 LA Design Challenge, the Honda Air Concept is "a lightweight open four-seater with a compressed-air powertrain and an essential design inspired by modern roller coasters."

Created by the Honda Advanced Design Studio in Pasadena, CA, the Air concept is defined as "a vision of the future of lightweight and alternative fuel performance vehicles."

This concept is based on roller coasters and skydiver suits; the Air is powered by a compressed air and pneumatic regulator system. The vehicle has a total weight of only 800 lb. It utilizes turbo vacuums and external air-flow to "regenerate…

Has 2012s Honda Civic Been Caught?

Has the 2012 Honda Civic been spied undisguised and out for a test run in Dubai?

Details are still limited, but World Car Fans thinks it is clear that the Japanese auto maker decided to play it safe when redesigning their bread and butter model.

"Styling is virtually identical to the current Civic but notable changes include modified bumpers, a new grille, a revised hood and updated head- and taillights."

"Like the exterior, the cabin has a strong sense of déjà vu. The two-tier dashboard carries over, but it's slightly more raked towards the driver. Other than that…